11/19/2023 0 Comments Celebrity crossover definition![]() Some were US-born like Jennifer Lopez (whose debut album was recorded in English) and Marc Anthony (who primarily recorded his music in Spanish before his 1999 self-titled solo album was released). Martin set in motion a pop culture phenomenon that saw other Latin artists at the time achieve similar success on the US charts. ![]() 1 on the Billboard 200, breaking sales records, while the single topped the Billboard Hot 100 for five weeks straight. Soon after his rousing performance, Martin released his first English-language album, which feaured the smash hit single “Livin’ La Vida Loca.” The album debuted at No. Jennifer Lopez played the long game to the Super Bowl By that time, Martin was already a star in Latin America, performing for years as part of the boy band Menudo before going on to sell out stadiums as a solo artist. The Puerto Rican captivated American audiences with a bilingual rendition of “ La Copa de la Vida” (The Cup of Life), a song that had been the anthem of the World Cup a year earlier. Ricky Martin’s performance at the 1999 Grammy Awards marked a breakthrough for Latin music. The ’90s turned the crossover into a movement “Coming from Latin America and singing in Spanish was still a little bit strange and not common for the mainstream, even though it was happening everywhere,” she adds.Īll that changed in the late ’90s with the arrival of the so-called “Latin Explosion.” But these examples were anomalies, according to Cobo. Spanish singer Julio Iglesias would go on to record songs with Willie Nelson, Diana Ross and Frank Sinatra, among others. Miami Sound Machine, the band fronted by Gloria Estefan, recorded a number of English-language albums in the ’80s. Ritchie Valens made the Mexican folk song “ La Bamba” a hit on the US charts in the late 1950s. ![]() Over the decades, there were some similar crossover success stories. How Selena's glorious legacy shows off the vast complexity of Latinos After a version of Pérez Prado’s “Que Rico el Mambo” recorded by American big band leader Sonny Burke became a hit in the US, the label moved Pérez Prado from its international division and began promoting him in the American pop market.Īrlene Richie/Media Sources/The LIFE Images Collection/Getty Images The Cuban band leader, pianist and arranger rose to fame in Mexico for playing mambos and other Latin rhythms and soon became the label RCA Victor’s biggest artist in the Latin American market, Cobo writes in her book. Perhaps the first Latin artist to “cross over” was Dámaso Pérez Prado in the 1950s, says Cobo. Latin artists have been crossing over for decades “That just is an example of how popular the music has gotten and the fact that now it’s regarded as mainstream pop not just niche music.”Īs many of these artists prepare to take the stage at the Latin Grammys on Thursday, here’s a look back at how Latin pop music – with influences from reggaeton to cumbia to bachata – became the cultural force that it is today. And it’s perfectly normalized,” says Leila Cobo, author of “Decoding ‘Despacito’: An Oral History of Latin Music.” “You go to Jimmy Fallon, Jimmy Kimmel, and every week almost there’s a Latin artist performing in Spanish. Co-host Víctor Manuelle performs at the 2020 Latin Grammys.
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